Category: Marketing

Your Feet Are Too Small

Your Feet Are Too Small!

By Gil Cargill on April 1

No, this isn’t an article about buying or selling shoes. Rather, the reference that I make in the title is to the size of your marketing footprint. In today’s very crowded, very competitive sales arena, the team that has the best and biggest marketing footprint is, more often than not, the team that gets the […]

There Is No Magic

There Is No Magic

By Gil Cargill on February 17

One of the benefits of having been in the sales coaching, consulting and training business for the past forty years is that I’ve had an opportunity to see a lot of so-called magical solutions come through our industry. There have been training programs with “hypnotic closes” associated with the program.  There have been all kinds […]

marketing strategy

Educational Marketing: What Is It? Why Do You Need It?

By Gil Cargill on March 18

One of the shifts in the buying process that has occurred in the 21st century is the fact that our prospects come to us with more information about our products, services and competitors than ever before. Back in the early days (some call them the “good old days”), prospects needed to talk to a sales […]

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Word of Mouth Prospecting

By Gil Cargill on December 31

I’m becoming incrementally alarmed at the number of salespeople and/or solo entrepreneurs that really believe that word of mouth prospecting is the primary strategy that they will use in 2013 to achieve their goals. I’m here to tell you that the vast majority of these people will be dramatically disappointed at the end of the […]

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