Category: Tips

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Consideration Rate – The Missing Metric

By Gil Cargill on September 20

The most important and most frequently overlooked metric, as it pertains to business-to-business marketing, is consideration rate. Simply stated, consideration rate is the percentage of desirable sales opportunities that, at minimum, consider you.  For instance, if in your market there will be 1,000 decisions made next quarter and you are providing quotes to 100 potential […]

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Time for a Speed Test

By Gil Cargill on October 13

The speed test that I’m referencing is the speed at which you and/or your organization respond to customer inquiries.  Recent studies show that your probability of closing business drops considerably when the delay of responding to an inquiry is as little as a few minutes. As a matter of fact, some studies show that your […]

Bad Data + Bad Decisions = Bad Sales

By Gil Cargill on July 29

Sales executives have perennially shown anxiety regarding the quality of data available to them. Questions like “Should we hire more salespeople?” or “Should we get more leads?” are constantly revolving around in the minds of those professionals responsible for managing sales forces and sales processes. I believe that most of these decisions are made with […]

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Sales Manager or Cheerleader

By Gil Cargill on July 28

That’s right; a sales manager who does not manage based on process and metrics is relegated to the role of a cheerleader. He/she will say things like “work harder” or “work smarter”. All of those exhortations are nothing but a cheerleading type of motivating statements. In order to compete consistently in today’s world, a sales […]

Running Faster Won’t Help

By Gil Cargill on June 10

I’ve noticed a trend over the past few years of entrepreneurs working harder, longer and faster in hopes that they would set an example and their team would follow them.  This is a flawed strategy from the start.  By running faster, harder and working longer, all you’re doing is exhausting yourself. That exhaustion frequently manifests […]

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What Undercover Boss Teaches Us

By Gil Cargill on December 18

My wife and I have, on occasion, watched the TV show “Undercover Boss“. If you’re not familiar with this show, the premise is that the CEO or President of the company will disguise him/herself and work undercover in the job, side by side with employees within their company. The show has a very humanistic flavor […]

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