Category: Tips

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The Cold Facts about Cold Calling

By Gil Cargill on July 16

I wrote this post to present some facts, as I know them, regarding the process of cold-calling. Rather than present my opinions, I’d like you to draw your own conclusions based on the facts associated with the time-honored process of cold-calling. First, a brief history lesson: History Of Cold Calling Cold-calling, as we practice it […]

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Three Magic Words

By Gil Cargill on February 26

There are three magic words that, at the end of the day, spell success or failure for your marketing effort: reach, frequency, and repetition. Reach simply speaks to the number of potential buyers that you reach at any given time.  For instance, if there are 10,000 decision-makers/influencers in your market, how many of those people […]

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Your Sales Problems Are in the Mirror

By Gil Cargill on February 20

That’s a phrase that I shared with a gentleman that I met on an airplane recently.  During the course of a coast-to-coast flight, he ranted and complained about the poor quality of his sales team.  In asking him some questions, it became apparent that his lack of leadership was causing the problems with the sales […]

Whats Up

What’s Up With That?

By Gil Cargill on February 6

During the course of the past week, I have taken phone calls from sales representatives of various companies.  I need to point out that these companies are organizations which I found on the web and completed their information request form.  I asked for their salespeople to contact me. Now, I hasten to point out that […]

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