Tagged: methods

marketing strategy

Educational Marketing: What Is It? Why Do You Need It?

By Gil Cargill on March 18

One of the shifts in the buying process that has occurred in the 21st century is the fact that our prospects come to us with more information about our products, services and competitors than ever before. Back in the early days (some call them the “good old days”), prospects needed to talk to a sales […]

sales process

Setting the Record Straight

By Gil Cargill on October 26

Over the past few years, I have noticed that business magazines (especially those focused on sales) have an annual tradition of publishing editions which tout “new, revolutionary, dynamic” sales techniques. It seems as if this annual ritual is repetitive in nature, by which I simply mean that there don’t appear to be very many new […]

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