Tagged: educational marketing


What Undercover Boss Teaches Us

By Gil Cargill on December 18

My wife and I have, on occasion, watched the TV show “Undercover Boss“. If you’re not familiar with this show, the premise is that the CEO or President of the company will disguise him/herself and work undercover in the job, side by side with employees within their company. The show has a very humanistic flavor […]

marketing strategy

Educational Marketing: What Is It? Why Do You Need It?

By Gil Cargill on March 18

One of the shifts in the buying process that has occurred in the 21st century is the fact that our prospects come to us with more information about our products, services and competitors than ever before. Back in the early days (some call them the “good old days”), prospects needed to talk to a sales […]

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