Tagged: sales results

Your Feet Are Too Small

Your Feet Are Too Small!

By Gil Cargill on April 1

No, this isn’t an article about buying or selling shoes. Rather, the reference that I make in the title is to the size of your marketing footprint. In today’s very crowded, very competitive sales arena, the team that has the best and biggest marketing footprint is, more often than not, the team that gets the […]

Thumbs up sales

The Preface

By Gil Cargill on February 21

Welcome to my nine-week sales acceleration program.  During the next nine weeks, this newsletter will publish one chapter from a book that I am developing.  Our overarching purpose in writing this book is to help the 21st-century sales professional understand that the rules of the road have clearly changed and that our old strategies and […]

magic wand

Three Magic Words

By Gil Cargill on February 26

There are three magic words that, at the end of the day, spell success or failure for your marketing effort: reach, frequency, and repetition. Reach simply speaks to the number of potential buyers that you reach at any given time.  For instance, if there are 10,000 decision-makers/influencers in your market, how many of those people […]

evaluate customer loyalty

Your Sales Problems Are in the Mirror

By Gil Cargill on February 20

That’s a phrase that I shared with a gentleman that I met on an airplane recently.  During the course of a coast-to-coast flight, he ranted and complained about the poor quality of his sales team.  In asking him some questions, it became apparent that his lack of leadership was causing the problems with the sales […]

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Word of Mouth Prospecting

By Gil Cargill on December 31

I’m becoming incrementally alarmed at the number of salespeople and/or solo entrepreneurs that really believe that word of mouth prospecting is the primary strategy that they will use in 2013 to achieve their goals. I’m here to tell you that the vast majority of these people will be dramatically disappointed at the end of the […]

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